Events Designed for Experience
Reimagine your conferences and events programs with a strategic event consultant
About Event UX CONSULTANT - Jodie Hunter
Strategic event consulting for member associations
Reimagine your conference and event programs with a strategic event consultant who turns content and opportunity into experience.
Every moment is designed to land. A powerful thematic narrative threads through the journey, uniting diverse audiences under one idea and carrying them through, so delegates don’t just attend, they leave drawn in, challenged, and changed. Behind it sits disciplined research, rare connection across sectors and a sharp commercial lens: programs that are original, serve members deeply, and move a profession forward.
I work exclusively in event strategy and program development, producing international, hybrid and virtual programs, including congress and world congress formats for up to 10,000 attendees. My content expertise spans the accounting, legal and resources professions, and I curate stages for elite, internationally recognised speakers. Strategic and deeply collaborative, I align sponsors, partners and stakeholders behind the outcomes that matter most.
Clients include RACGP, the Law Institute of Victoria, the Australian Pro Bono Centre, the Law Council of Australia, CPA Australia, Chartered Accountants Australia and New Zealand, Austmine and AusIMM, with projects across Australia, the US, Asia, the UK, Europe and the Middle East.
Picture: LIVe Intensive Melbourne 2023 - Jodie Hunter
What I do
Creating new offerings.
I originate entirely new programs that build loyalty, deepen engagement and open new revenue. Recent examples include designing a premium VIP program tier to strengthen member retention, and partnering with the Australian Legal Technology Association to attract AI startups into the legal profession.
Event portfolio strategy.
Full portfolio reviews and transformation. I assess what your events are achieving against member needs and organisational objectives, then design a portfolio that earns its place, including what to grow, merge, reimagine or retire.
Event strategy and design.
Comprehensive strategic design for complex events: positioning, format, audience experience, commercial model and partnership opportunities, grounded in stakeholder consultation.
Program development and content strategy.
Integrated content and thought leadership strategy, program curation, and committee facilitation. I design programs that ignite purpose, challenge audiences to think differently, and create genuine professional development value across every delivery mode.
Picture: World Congress of Accountants Sydney 2018 - 6,000 delegates
How I work
I’m a solo consultant, engaged directly by association executives and event leaders. Typical engagements include:
Strategic projects. Portfolio reviews, event strategy, and program architecture for new or established events.
Rescue projects. When a flagship event is off track, I diagnose quickly and solve complex challenges as showtime approaches. This is work I’m regularly engaged in.
Bridging capacity. Covering delayed timelines, team transitions, or leave gaps at the strategy and program level, so momentum isn’t lost.
Creating legacy. I leave behind more than an event. Programs come with clear, structured documentation (strategy, rationale, and process) that new staff and teams can pick up and execute with confidence, so institutional knowledge stays with the association long after the engagement ends.
As a PRINCE2® Agile Project Management Practitioner, I bring disciplined reporting, risk modelling and contingency planning that gives executives clarity for their decisions. I’ve directed budgets up to $10M for a single event within complex tripartite governance structures, the scale and intricacy that congress and world congress programs demand.
Picture: World Congress of Accountants Mumbai 2022 -
CA ANZ Pitch Night 2,300 attendees
Experience and credentials
• 20 years managing event portfolios and producing international, hybrid and virtual conferences
• Bachelor of Management (Marketing)
• PRINCE2® Agile Project Management Practitioner
• Executive-level stakeholder management across boards, committees, partners and suppliers
• Supported by a conscious leadership coach, with a working style built on transparency, respect and empathy
Picture: CPA Congress Melbourne 2015 - Jodie far left